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D�tails bibliographiques

Titre: MEDIAtions: Text and Discourse in Media Studies
�diteur: Hodder Education Publishers
Date de parution: 1996
Langue: anglais
ISBN � 10 chiffres: 0340574895
ISBN � 13 chiffres: 9780340574898
Reliure: Couverture souple
�tat de l'article: Good

A propos de ce titre

Synopsis

Offering a comprehensive introduction to media text analysis, this book covers a wide range of modern mass media, including television and radio, cinema, advertising, some forms of photography, popular fiction, women's magazines and other print media. Key concepts and methods of text analysis are explained and applied across this range of different media. The book summarizes previous work in these areas, but also offers new perspectives in the field of text analysis. It includes a detailed discussion of accessible examples.

Pr�sentation de l'�diteur

'MEDIAtions' offers a fresh and original introduction to media text analysis. Focusing on the ways in which texts provide us with mediated forms of cultural experience, Andrew Tolson explores their use of signs and meanings, textual structures, modes of address, genres, stars and personalities. He introduces the key concepts and methods of text analysis, illustrating them with a rich variety of examples from different media: television and radio, cinema, advertising, photography, popular fiction, women's magazines and other print media. The book combines a useful survey of existing work in the field with a striking range of new perspectives which both challenge and inform the reader.

'MEDIAtions' will be essential reading for everyone seeking to understand, analyse and enjoy media texts.

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