Articles liés à Why It Sells: Decoding the Meanings of Brand Names,...
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Couverture souple
Synopsis
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. His books include My Son Is an Alien: A Cultural Portrait of Today's Youth and Cool: The Signs and Meanings of Adolescence, and he is the editor-in-chief of Semiotica.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRowman & Littlefield Publishers
- Date d'édition2007
- ISBN 10 0742555453
- ISBN 13 9780742555457
- ReliureBroché
- Langueanglais
- Nombre de pages220
- Coordonnées du fabricantnon disponible
Acheter neuf
Afficher cet article
EUR 46,88
EUR 17,66 expédition depuis Royaume-Uni vers Turquie
Destinations, frais et délais
Résultats de recherche pour Why It Sells: Decoding the Meanings of Brand Names,...
Image d'archives
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Edité par
Rowman & Littlefield Publishers, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-V-010-02177
Quantité disponible : 1 disponible(s)
Image d'archives
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Edité par
Rowman & Littlefield Publishers, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009059644
Quantité disponible : 1 disponible(s)
Image d'archives
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Edité par
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 3430020-6
Quantité disponible : 1 disponible(s)
Image d'archives
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Edité par
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP10365637
Quantité disponible : 1 disponible(s)
Image d'archives
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Edité par
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 3430020-6
Quantité disponible : 1 disponible(s)
Image d'archives
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Edité par
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 3430020-6
Quantité disponible : 1 disponible(s)
Image d'archives
Why It Sells Decoding the Mean
Edité par
Rowman & Littlefield Publishers, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00079658519
Quantité disponible : 1 disponible(s)
Image d'archives
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Edité par
Rowman & Littlefield Publishers, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Ancien ou d'occasion
paperback
Vendeur : Michael Lyons, HAGERSTOWN, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : VeryGood. Ships same day or next. The cover is clean and looks almost new. Unread copy. Text is like-new. Expedited shipping available at checkout for domestic orders. N° de réf. du vendeur 4KVIIL001401
Quantité disponible : 3 disponible(s)
Image d'archives
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Edité par
Rowman & Littlefield Publishers, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9780742555457_new
Quantité disponible : Plus de 20 disponibles
Image d'archives
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Edité par
Rowman & Littlefield, 2007
ISBN 10 : 0742555453
ISBN 13 : 9780742555457
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 392. N° de réf. du vendeur C9780742555457
Quantité disponible : Plus de 20 disponibles